8 Tips on How to Get Visibility on TikTok

TikTok is one of the best apps for creators. It rewards users for being creative while placing a strong emphasis on fun. However, TikTok is also a powerful tool for increasing brand reach and awareness. But you need to get your videos seen first. From content optimisation to using trending keywords and sounds, we give you the lo-down on how to get visibility on TikTok.

Why even bother with visibility on TikTok video

According to Statista, TikTok has 1 billion monthly active users worldwide and the number has been on a steady, almost double number rise since 2017. In 2019, TikTok was one of the most downloaded platforms. This popularity explains why users want to increase their chances of getting followers and TikTok views.  Additionally, a recent study showed that 61% of users prefer brands that create or participate in a TikTok trend. 

TikTok user

What’s the deal with For You Page

For You page is TikTok’s homepage.  It’s an abbreviated FYP page filled with a feed of content tailored to a user’s interests. Anyone’s content can be featured; you don’t need to have thousands of followers or be a TikTok star. FYP showcases new creators and videos that are tailored to your taste, based on similarity to content you’ve previously viewed. This is where you want to be featured, to go viral on TikTok. If you regularly post content, a clip could make it onto the main page.

Ways to get more TikTok views

All engagement is good with your TikTok videos but how many people are watching is what counts.  Another important factor is the completion metric which tells you how many times someone watches your entire video. One of the best ways to get views is to hop on new TikTok trends that come and go quickly.  Still, optimising your content is helpful to make it more recognisable by TikTok and more likely to be promoted.  This can be achieved in several ways, so let us Tik them off one by one.  Pun intended.

1. Use relevant keywords or hashtags in your captions

Get visibility on TikTok with trending hashtag

The TikTok algorithm uses hashtags to identify what you’re posting and who might be interested in it. Hashtags, therefore, point users towards your own video via search.

You can use niche-specific hashtags, or incorporate trending topics into your content.  The latter can be very effective when it comes to viral content. Trending hashtag will boost your video and it’ll get more views. Either way, you should include the same hashtag of your brand, as well as #FYP and #ForYouPage.  

TikTok user standing next to the hashtag and tag signs.

Caption

There is a 150-character caption limit, so add hashtags that tell viewers why to watch your video. The caption also gives the platform some context to what your video is about, so use the right hashtag in your caption.

Keywords that get visibility on TikTok

TikTokers can narrow their keyword search by user names, videos, sounds, LIVE, and hashtags.  Captions that include relevant keywords affect your content’s discoverability.

2. Get visibility on TikTok with short videos

Although TikTok videos can be up to ten minutes long, keep them short! The algorithm works best with videos under 30 seconds, ideally below 10 seconds.  Besides, videos have the best chance of being rewatched if they’re only around 7 seconds long. Views are necessary, but completions are even better. The algorithm prioritizes videos with high completion rates and considers them a strong interest indicator. So it typically favours videos that are shorter and have a seamless loop. Hooking your audience within the first 3 seconds is vital, so keep your content short and sweet.  To make your viewers watch until the end, play with their curiosity, and offer value.

3. Trending sound effects

TikTok sounds tend to go through waves of popularity. When a trending song or sound effect appears in your video, TikTok shows it to others who’re watching another video with that same sound in it. If you join in on a trend, you improve your likelihood of being discovered, as many people watch trend-based videos. You can easily see the trending sounds under the Add Sound option.

TikToker using trending sounds.

4. Be consistent in your specific niche

Niche audience

There’s an audience for everything and everyone on TikTok.  Decide who are you making this for and observe popular accounts in relevant communities to see hashtags, formats and references they use.  Adapt them to your own content.  Engage with TikTokers, post comments and build relationships within those niches. Gradually, you’ll build a support network for your brand and boost your profile with the TikTok algorithm – resulting in more video views.

Upload often to get visibility on TikTok

TikTok recommends posting 1-4 times per day. The more videos you have, the more likely they’ll be watched and you might end up on someone’s For You page.  Everything TikTok does is curated, it won’t feel as overwhelming to your followers as it might on Instagram or Facebook, for instance. On TikTok, everything moves very fast.

Upload multiple videos regularly

Posting clips regularly will increase your chances of getting more views as your videos are more likely to be seen, and shared on the ‘For You’ page.

Like other users' videos to engage with them.

5. Interact with other TikTok users

Interaction with people is one of the easiest ways to boost follows.Engaging with users’s other videos raises awareness about you and your product or business.  This will then encourage people to click on your profile and check out your content. Reach out to other TikTokers for collabs to bring in their audiences to your profile.

TikTok Duets Tips

TikTok’s Duets feature is a great way to get someone’s large following by using a popular video. With Duets, you can share a split-screen with another user’s popular video to sing along or create a dialogue, while collecting your own views.

Team up with TikTok influencers or a special guest

Welcoming outside voices into your TikTok videos is a great way to access a new audience.

When you run a TikTok influencer marketing campaign, or collaborate with TikTok creators you also increase your chance of getting more views on your videos.  They will help shine a spotlight on the content you’ve made, attract their fans and you’ll get more views.

social media platforms

6. Promote your TikTok content on your other social media platforms

Cross-platform promotion tips are nothing new – many people share their favourite videos on other social networks.  For brands, this cross-promotion provides an effective boost of their TikTok content through other social media platforms. Use a subtle approach to get more followers from other platforms over to your TikTok profile by sharing video teasers. A snippet on Instagram Stories, a link on Twitter and other platforms, and you’ve got yourself a full-fledged omnichannel social campaign on the go!

7. Post your video at the right time

TikTok is a global app, so your audience might not be in the same time zone, as you.  That’s why it’s crucial to time your new content well to get more views.  This is where your account analytics help! Analytics show you when your loyal fans are active, so you know when you can get most views on TikTok.  You can also schedule TikTok videos in advance.

Set up a Creator of Business TikTok account

Unlike the free app account, TikTok’s pro accounts give you access to metrics and insights that enable you to analyze and understand your audience.  Insights tell you who your existing audience is, when they’re online, and what kind of content they like to watch.  This helps you build your content calendar, plan the best time to post and get visibility on TikTok.

user creating a high-quality TikTok video

8. Create relevant TikTok video

High-Quality valuable content

We know it’s basic, but making videos of higher quality is important. The better your videos are, the more likely video views on TikTok are. Excellent quality sound, proper framing, and good lighting are all crucial to keeping users engaged. High-quality videos will get you more views.

Taking time with high-quality content such as using filters and soundtracks will help get more people and more views on TikTok.

Post tutorial videos to get visibility on TikTok

Content such as educational and how-to videos are very popular! Share your wisdom with the world: answer frequently asked a question or shed light on an unknown aspect of your industry or product. Share to social media!

Envision your online store’s TikTok visibility

Finding your groove on TikTok can take time.  Never buy TikTok views – you’ll get penalized. More people you connect with, the more views on TikTok you’ll get.  Consistency, relevance, and user engagement can get you so many views!

You now know how to get visibility on TikTok, but if you don’t know what to show – Camaloon has the answers.  Whether you’d like to promote your brand using apparel, stationery, accessories or office supplies – just let us know.  Personalisation is very easy – you choose the images, text, print techniques, etc.  Just let us know what you’d like and we’ll make it happen!

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