For most businesses, it’s hard to get their brand noticed. In the creator world, expanding to eCommerce is a great way to bring in revenue selling apparel. At the same time, you own the process and connect with the target audience. TikTok is a popular destination for short-form mobile videos that enable companies to … Read more
The ultimate goal of an event marketing plan is to maximize registration and convince the right people to attend. This is where event planning comes in. From the core components of your event to marketing and building anticipation, setting up effective marketing strategies is one of the best ways to maximize the impact of your event. … Read more
According to statistics, content marketing is a top priority for 80% of marketers, and it accounts for 26% of B2B marketing budgets. It grows audience engagement, develops brand presence, builds trust, and drives sales. Writing quality content is so effective that it determines the growth and success of your business. In fact, consistently engaging in … Read more
Pinterest is more lucrative for online businesses than all other social media platforms. Shopping on Pinterest is about more than just transactions though; it’s about discovery and helping people find what they love. Since Pinterest is essentially a visual search engine, buyers look for the right thing before looking it up using words. Why use … Read more
Growing your business requires hard work and dedication. With internet availability, the entire world has become a global village where stores compete for their place in the internet sun with one goal: getting their products in front of the paying customer. Some improvements to the retail site you can do by yourself, for others consider … Read more
Many small business owners believe that only large companies with large marketing budgets can become brands. It’s true that, when we think of powerful brands, we think of Apple, McDonald’s, Nike, Starbucks, Coca Cola and so on. However, just because you are a small business, this doesn’t mean you cannot develop a brand. Here’s why … Read more
Customers nowadays use social media as their first point of contact with a brand. It only takes a few seconds for a business to create a social media account, but simply having your brand present on social media will not get you very far. You have to grow an audience and engage them effectively. If … Read more
The evolution of marketing strategies has seen the rise of marketing techniques that are more personal and dedicated to reaching different demographics. With this, outbound marketing strategies are slowly being outdated as prospects become better informed about their purchase options. Today, sellers need to be more personal and approachable in order to lead prospects through … Read more
The first step in starting a dropshipping eCommerce store is choosing a niche for your dropshipping store. A niche helps you build an audience, influences your marketing and content efforts, and makes it easier to create better products for your ideal customers. With so many different dropshipping niches in the market, choosing the right one … Read more
You may associate branding with companies, but branding isn’t just for them. In today’s increasingly digital age, it is expected to have a personal brand. Who you are and how you come across are really important to being successful. A strong brand stands out in the crowd and increases awareness, especially if your personal brand is … Read more