What is an online product catalogue?

An online product catalogue contains all your products, neatly organized with product details. This concise concept helps potential customers make a purchase decision. The online product catalog lives on your website. However, you can share it with internal and external stakeholders via any platform. You can also download it and use it offline.  A Digital product catalogue helps your business collect and analyze data on your sales and marketing efforts. Consequently, you can turn that data into actionable insights to improve sales and boost your bottom line.

Why use online catalogues

Online product catalogs help you reach new customers, expand the customer base, and showcase all of your business’ products.  Product catalogs are useful to businesses and buyers for many reasons, including the ease of distribution process.

E-Commerce businesses

Sales use product catalogs to convey product information to their customers.  It allows them to communicate about the benefits and use of their products. An online product catalog is also an excellent sales tool.  Unlike a traditional catalog, you can distribute an online product catalog digitally. This allows for a far wider reach. Also, you can use your existing marketing and sales channels, as well as incorporate other digital marketing materials. It showcases your products in the best way to help spread awareness of your brand and increase your customer base.

Online customers

Online customers can’t physically visit a store to see and feel a product before they buy.  However, a product catalogue serves as reference material when making a purchase decision and gives them that experience. A product catalogue helps imitate the traditional in-store experience – it allows users to browse all of the brand’s products in one location.  The online catalogue also contains various CTA (Call-To-Action) buttons, allowing users to instantly buy the products.  

customer looking at online product catalogue

Benefits

More than 70% of today’s buyers are tech-savvy millennials. They prefer to research products online on their own before making a purchase decision. Products catalogues are the tools to provide them with the information they need to make a purchase. Online product catalogues offer many other advantages. For instance, increased customer satisfaction and more accurate orders. Also, a greater consistency, and accuracy in purchasing processes. It also reduces internal administrative costs such as printing and distribution.

Information

Every product catalogue lists essential product details and contact details. However, some product details, such as tech specs and key components seem like rocket science sometimes. These product features can be hard to memorize in both online and offline shopping environments.  Having all that information compiled in a usable format meets customers’ expectations by providing contextual conversations. It has many advantages: it can save time for decision-makers and target audiences, attract more customers and more sales.

Real-Time functionality and convenience

All products change.  Whether it’s the price, availability or features, it is vital to update product information continually. Content management systems ensure it can be done fast and accurately.  When you present it to a wide client base, you can rest assured that all is updated properly. This also ensures a steady flow of information, as end-user information is published on content management systems (CMSs) in real-time.  

Online platforms are so dynamic that you can update information everywhere with a single click.  Listing a new option, sharing and downloading information is suddenly much easier for everyone.  Did we say that the changes made are immediately available for buyers to see?  A huge plus for a user-friendly experience. We find ourselves in an increasingly competitive business environment. The ability to provide updated product information quickly can lead to additional market opportunities. It can also put your salespeople one step ahead of the competition.

End-user accessibility

Conciseness of all the details gives users in-depth information they need when they want it. An online catalogue delivers this information seamlessly, so your customers can discover your products on all of their preferred devices.   Tablets or cell phones, in the field or at the office – information is available whenever it’s convenient for them.  This end-user accessibility delivers a positive digital experience to your customers. They search efficiently to get the data they need.  They provide access to the buyers from anywhere Internet access is available. Customers can even access them offline if they download it as a pdf.

Tracking/Analyzing Performance

As with everything digital, an online product catalogue provides crucial information to help you improve your e-Commerce results. You can track how many people viewed the catalogue, downloaded it and re-shared it. You can even see how long they spent on each page.  This gives you your audience’s shopping habits, so you can provide a more personalised user experience. CMSs are powered by analytics capabilities that provide an efficient analysis of product performance and help you boost sales.

user looking at the tracking and analysing the performance of the online product catalogue

Enhances Branding

Product information catalogues are useful places to promote a company’s brand. Since all the information is compiled in the catalogue, the user’s attention is successfully directed towards it.  Use this opportunity to make sure they remember your brand.  Using distinct colours, images, logo, relevant font, and a call to action makes your brand stand apart from the rest.  

Product catalogue opportunity to boost SEO

Your content and high-quality product images are essential to good SEO. When optimised properly, an online catalogue’s content improves the quality of data.  Google then rewards this with higher search engine rankings, making your store visible. Your digital catalog should have on-page optimization to boost SEO. Optimise the link architecture, tagging, and smart domain naming, to increase your ranking on Google.

Generate sales offline with a downloadable product catalogue

In a digital age, buyers often research products online and then make purchases offline. You read a flyer, or Googled products prior to going out to malls, and purchasing those same products. It is important to help customers get that information on all their devices, to fast-forward the buying process. Websites and landing pages give customers relevant information, helping them make up their minds. Your call to action (CTA) is a major player in conversion rates. These should be intelligently placed, near your product price information, large enough to be prominent and easily identifiable.

Product catalogue enhances user experience

Information should be consistent across different product categories.  This means that your online catalogue should be downloadable as a PDF or a webpage. It should also be embedded with updated images, links, reviews, prices and other relevant information. Distributable online catalogues enhance the user experience and help buyers decide instantly. If an online product catalogue is strong visually and contextually, it is a great support to your marketing and sales efforts.  It also provides convenience for your customers to navigate and purchase products. Any experience that improves customer access to information acts as brand marketing and increases the potential for prospective customers.

Online Product Catalogue Saves You Money

Digitalising your catalogue means you can cut out any printing, cutting and distributing costs that printed catalogs entail.  When you create a product catalog online, it enables you to bring production completely in-house. Its digital form allows you to perform regular updates quickly and at zero cost.

We often hear that time is money.  Quick search is another significant advantage that online product catalogs provide. No more flipping pages to find the product you want – it’s all just a quick click away.  Suppliers are also able to share their latest product data with as many retailers as they choose without spending money on shipping.  An online product catalog gives them the flexibility to change products or product information, correct any mistakes and make any other features, without any cost.

product photo shoot for product catalogue

How to create an online product catalogue

Catalog management can be a challenge, but many catalog management systems come to the rescue! For an online shopping experience to be seamless, an e-commerce product catalog must be searchable. This means that CMSs must attach tags and descriptions to them. Buyers need to make decisions quickly, and businesses need to use all means to make that journey seamless. As with all marketing and branding, marketers must know what makes the products a must-have for buyers and include that information. 

Product Catalogue step-by-step

A product catalog consists of three main categories: Product data, Images and Catalog layout.  Catalogue layout design is fully individual. You can create design elements from scratch, use a template you get online or use a catalogue building tool.

1.Select your products

Selecting your products is the first step. Once you decide which products to include, order and group them into a different product category that’s equally organised in your web store, as well as in your catalog. It should be done in a logical, user-friendly way.

2.Create a product catalogue

Catalogue design is the creative part you can choose to do yourself if you’re so inclined.  You can also hire a designer or purchase a product catalog template online. If you’re using a digital catalogs’ design tool, it comes with numerous free templates you can choose from as well.  However you create catalogs, just ensure that your design and all your online catalogs are consistent with your company’s own branding and brand colours.  

3.Add content to your product catalogue

List your products along with their features, such as brief description, package size or fabric, for example.  Use a product catalog management system to ensure all your product data, design features and product tags are consistent across all channels. You should add a Call-To-Action adapted to your aim.  Would you like users to download the online product catalogue, contact you or perhaps share it on social media?  Make your CTA clear. Don’t forget to include a product image in your catalog. A product photoshoot is a must component before any catalog design takes place.

user making a purchase from an online product catalogue

4.Connect your product catalogue to platforms and channels

The next step is connecting your online catalog to the platforms and channels you use to market and sell your products.  This includes your eCommerce platform, other marketplaces and social media platforms you use for sales and marketing.  Add any positive customer reviews and customer credentials to build brand credibility and improve the visibility of your digital product catalog.

5.Export your product catalogue for offline use

To increase the possibility of offline sales, make sure your product catalogs are downloadable as PDFs so that users can easily view them on their own terms and on their own time.

Count on Camaloon

Digital catalogs create a direct relationship between a business and its clients. Consequently, this ensures faster decision-making and improved responsiveness to market demands.  Camaloon has done the research for you and provides a large variety of all the products that are perfectly suited to today’s market demands.

Choose the products you’d like from our website and personalise them.  All the descriptions and photo mock-ups are already generated for your convenience, but also give you the freedom to modify them any way you’d like.  When creating your online product catalog, any products you choose from Camaloon can automatically be transferred to your online catalog, and connected with numerous platforms and channels, for your convenience. 

Just tell us what you’d like and our experts at Camaloon will help you make it happen. 

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